On this episode of the Park Leaders Show, guest co-host, Phil Gaines, returns to discuss the proper title for park visitors.

As Phil explains, while there’s a transactional element involving visitors, they aren’t best described as customers or guests due to service intent. Since state and national parks are for the public, the goal for park leaders should be to retain tourists over time as opposed to making money in the moment. Accordingly, one could say the best investments for parks are cyclical due to the value of presence over product. 

In closing, Phil and Jody agree while visitors have a customer orientation, it's far better to note them as visitors than other monikers based on the purpose of services provided to them.

Resources

www.parkleaders.com

Facebook - https://www.facebook.com/theparkleaders/

On this episode of the Park Leaders Show, guest co-host, Phil Gaines, returns to discuss popular themes and topics from today’s tourists.

Having spoken at several park ranger conferences in recent weeks, Phil notes the common denominators of frequently asked questions. The most common threads? Visitor retention and voluntary compliance.

As Phil explains, while many park fans are curious about increased visitation and staffing struggles, the motivations for these inquiries are similar. With more people searching for morale within their work, the spillover mentality into park visits is changing the landscape of park leadership and management.

The question: How long will these trends continue and what can rangers do about them in the short term?

Resources: 

www.parkleaders.com

Facebook - https://www.facebook.com/theparkleaders/

On this episode of the Park Leaders Show, guest co-host, Phil Gaines, returns to discuss popular themes and topics from today’s tourists.

Having spoken at several park ranger conferences in recent weeks, Phil notes the common denominators of frequently asked questions. The most common threads? Visitor retention and voluntary compliance.

As Phil explains, while many park fans are curious about increased visitation and staffing struggles, the motivations for these inquiries are similar. With more people searching for morale within their work, the spillover mentality into park visits is changing the landscape of park leadership and management.

The question: How long will these trends continue and what can rangers do about them in the short term?

Resources: 

www.parkleaders.com

Facebook - https://www.facebook.com/theparkleaders/