The Medication of the Outdoors

Ryan Jenkins, Park Manager at Henry Horton State Park, discusses his upbringing, his love for nature, and current projects.

Raised in a National Forest Service family, Ryan pursued music and business in college before rediscovering his love for parks in his late 20’s. Since then, he has been active in promoting health initiatives involving park activities.

One activity in particular, Healthy Parks Healthy Person, has been largely successful. Launched in 2015, the Healthy Parks Healthy Person is a stamp card program allowing app users to earn rewards based on their park activity. These points can then be redeemed as discounts and other benefits from participating businesses.

The big-picture goal, as Ryan explains, “We just want to get people outside for their health. We want to create behavior change with this application. In order to do that, we utilize the gamification and technology…to try to get people into our parks.”